7 Top Coupon Myths Debunked

Coupon myths are widespread and often inaccurate, yet they continue to make the rounds and scare off people who could use the savings coupons offer. I used to believe many of these myths, until I began taking a closer look at how much I could save on groceries each week. Now I merrily clip and download while saving cash.

Myth 1: Coupons are rarely offered for anything I'd actually buy: In fact, most people use some of the products offered, such as shampoo, toothpaste, soups, cleaning supplies, etc. However, you have to let go of brand loyalties that sometimes are related more to advertising than quality.

Myth 2: Store brands are cheaper: While store brands or generics tend to be cheaper when you buy retail, you can usually undercut these prices with a coupon and purchase a product of better quality. 

Myth 3: Only the poor use coupons: Research shows lower-income people are less likely to use coupons than middle-income shoppers with college degrees. Lack of access to computers, printers and newspapers may contribute to this disparity.

Myth 4: Coupons are for junk and processed food only: While it's true many grocery coupon offers are for chips, cookies and the like, you can often find offers for yogurt, milk, eggs and frozen or canned vegetables.

Myth 5: You don't really save with coupons: You won't find coupons for everything you buy but you can save big on some items. The trick is to stock-up on the best deals and use the savings on such basics as produce or meats. Other tips: Double your savings with two-for-one offers and combine coupons from a supermarket with manufacturer's coupons. 

Myth 6: You'll save more at discount and dollar stores: Discount stores claim to have lower prices, but comparison shop and you'll find savings are better with coupons. Dollar stores savings usually are limited to junk food. That's no bargain.

Myth 7: Shopping multiple stores isn't worth the hassle: Stick to four or five primary stores and it'll soon become part of your routine. Even with the price of gas, saving $50 on $150 worth of groceries is well worth your time and the $5 in gas.