Women Want Mobile Coupons

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Internet coupons have drastically increased in popularity of late, but mobile coupons are hot on their heals.

More than two-thirds of women surveyed in December by miBuys expressed an interest in receiving mobile coupons on everything from live theater to groceries. Marketing researchers commonly agree consumer interest has grown as smart phones and coupon apps become more affordable.

According to the survey, "Two-thirds of female mobile Internet users said they would be interested in receiving coupons on their mobile device." Compare that to an earlier study by technology manufacturer Honeywell, in which only 29 percent of females surveyed said they would participate in mobile couponing activities, including storing, sharing or receiving coupons in the mobile channel.

Respondents to the miBuys survey who already visited mobile shopping and promotions channels also seemed eager for the convenience of mobile. One-third said they were already regular coupon users and 46 percent said they used coupons on some occasions.

Coupons categories that primarily interested women included:

• Retail coupons (53.49 percent)
• Concerts/events (21.37 percent)
• Dining (16.23 percent)
• Cinema (7.31 percent)
• Live theater (1.60 percent)

In a recent statement, miBuys CEO Mark Bamber said, “Mobile phones and devices can already play a significant role in connecting retail brands with their customers. It is perceived that women are only just embracing mobile services, but the truth is they're already well beyond this point and now want access to the entire high street through their phone.”